Outside Industry: The Story of SXSW

feature length documentary premiering at sxsw 2011

Outside Industry: The Story of SXSW chronicles the origins and early evolution of the SXSW Music Festival, from breakthrough performances to fights over how to handle growth. It follows the four founders as they navigate through the successes, backlash, criticism and even arson to become the biggest music industry event in the world.

Official Website for the Film