MacSpeech - Therapy Session 30sec Spot 01

macspeech national tv and viral web campaign - harold's accident

This is the first in a series of spots featuring frustrated handless "chinheads" who are in therapy because of their inability to use a keyboard. Each character has their own painful story—without hands, Harold’s efforts to use a keyboard send him to the ER. Sales for MacSpeech increased by 30% following these spots, and the company was recently acquired by Nuance.